With flagship phones being released from all of the big brands, it’s Huawei who seems to be benefiting the most. They just overtook Apple and are now in the #2 spot behind Samsung. Six consecutive quarters of decline in the smartphone industry also contributed to the position change, and may also explain internal changes with Samsung.
Huawei’s dominance extends beyond its home market in China, and includes Europe, with a substantial growth in sales helping to boost the bottom line. A combination of Galaxy Fold issues and Apple losing control of the market led to a surprising shift in power. This is important to mention since the Huawei isn’t even dominant in the US. It isn’t officially sold in the states, and there is a chance that won’t happen anytime soon. Whether or not that allows Apple to solidify its position again is unknown.
Huawei phones have been accused by a small vocal minority of security concerns. It was a big enough issue that the company went on record denying those claims. While the court battle continues with the U.S. government, Huawei is unable to dominate in the US market. In a way, this has worked out well for the company. Their innovation has been poured into popular hardware like the Huawei P9, Huawei Mate 10 and Huawei Mate 20 pro. A lot of the features in these phones even managed to beat Samsung to the market.
Reverse wireless charging was done by Huawei first, along with the dual-lens shooter. One of the more overlooked features that Huawei brought to the market first was the embedded AI chip. With the introduction of the Huawei P30 pro, the company once again provided a non-flagship phone that beat the two biggest flagships in the feature category.
With the U.S. market continuing to get saturated by small and mid-tier phones, the industry has gone from Samsung vs. Apple to Samsung vs. Apple vs. Huawei. If the company continues to grow at a steady rate, it can overtake Samsung without even touching the U.S. market.
As for the small and middle tier market, Huawei has marketed their Honor series aggressively. The Honor is a mid-tier phone with flagship features. From top to bottom, the Huawei is a dangerous competitor that knows how to market.